Keywords in the domain name are not so important nowadays. Of course, Google still emphasizes that their exact match in the url address to words entered in the search engine will always be noticed by Google robots. It is worth remembering, however, that the keyword can also be added after the slash. Therefore, overpaying for a perfectly matched domain is senseless.
As www.sfeo.pl says in this case, it’s about choosing a domain in the context of the entire marketing strategy. You must know that splitting words in a domain name with a dash can result in many problems with its subsequent transmission, remembering, and spelling correctly. Certainly, you know from your own experience that you intuitively remember domains without special characters, such as a dash.
Just a few to several years ago, domains whose name began with the letter “e” or “e” with a dash were very popular. Unfortunately, just like in the example described above, you can easily forget about prefixes. And such unknowingly bypassing them by potential customers very often drives traffic on the competition side.
Text prepared in cooperation with the company https://sfeo.agency/oferta/pozycjonowanie-lokalne/